The brilliance how to#
The brilliance full#
The brilliance free#

Thanks for your continued enthusiasm and support for all I am up toвЂ¦sharing classics like The Brilliance BreakthroughВ is a big part of my mission and thank you for being on this journey with me.ДЇoreword to the Titans Marketing edition of The Brilliance Breakthrough: How To Talk And Write So That People Will Never Forget YouвЂ‹ I have books and workbooks in inventoryвЂ¦and they are ready to ship today. The foreword will give you a sneak peek into this lost classicвЂ¦and also why I thought it was critical, with my publishing partner Jim DiCola to create the accompanying workbook. To give you lots more color about this book, I pasted in below the foreword for this new edition of The Brilliance Breakthrough. His wife Barbara cannot believe the appetite for his work today, among so many young writers, marketers and entrepreneursвЂ¦much than when he was alive.ДЄnd I take being the shepherd of his books very seriously. If you have been part of my online family for a while, you know I have written a lot about Gene Schwartz in the pastвЂ¦he was a true Renaissance Man in our industry and I even profiled him with five other legends of advertising in my book, The Advertising Solution.ДЄs a friend and mentor, Gene was so influential in my life and in the lives of countless others. Rather, what Gene is teaching is that starting with perfect grammar is not the most important consideration when you write or oversee any promotional copyвЂ¦more on that in a minute. I received a few angry emails the first time I published this from some linguists and purists of вЂњgrammatical correctness.вЂќД«ut when you read The Brilliance BreakthroughВ you will see that Gene is not giving everyone permission to mangle the language.ДЄnd it is not a justification for all of the bad grammar IвЂ™ve used in my weekly blogs in the past either.ДЄll of my bad grammar was justified and in context! ItвЂ™s been a long time coming.Д«ack to the first line of this post which is вЂњgrammar is overrated.вЂќ

The brilliance free#

You will hear more about the вЂњlegendвЂќ of this book in the foreword and I think you will enjoy it.ДЄnd if you would like to order one (with a workbook), please go to:ДЇeel free to forward this blog post to your own online family if applicableвЂ¦and on social mediaвЂ¦so we can tell many more folks that this book is now readily available. I actually asked those of you who received it in May to give me ideasвЂ¦and your suggestions have been incorporated into the final version. IвЂ™ve made a few minor changes since this draft and I wanted you to have it whether you decide to order or not. The early draft that I wrote for the foreword to this new edition of the book is pasted in below so you can see how I was thinking about bringing this book back to life.

The brilliance full#

This book is full of universals for all of us to follow. I mentioned in a previous post that someone recently bought a copy of the book and three extra workbooks, not for his copywriting team but for his kids. ItвЂ™s a very different book than Breakthrough AdvertisingвЂ¦with The Brilliance Breakthrough, Gene wanted to teach everyoneВ to write more powerfullyвЂ¦and it didnвЂ™t matter whether you were a marketer or a copywriter. I just checked Amazon (and eBay) and there are no longer copies available anywhereвЂ¦so this edition is the one to own at a reasonable price. So I will save you $3,805 and give you a workbook too. WellвЂ¦it was signed by Gene Schwartz to my mentor Marty EdelstonвЂ¦however for $4K you didnвЂ™t even get a workbook. I realized reading those emails that you, my online family, were real students of the craftвЂ¦and I had to deliver Brilliance BreakthroughВ to you as well.ДЄnd I needed to do it affordably since at the time I started putting this new edition together, there was only one used copy available on Amazon for $4,000. When I released Breakthrough Advertising,many of you who are Gene Schwartz enthusiasts asked me about The Brilliance BreakthroughвЂ¦which warmed my heart. That was the subject line I used when I told you about the second вЂњGene Schwartz lost classicвЂќ that I was planning to re-publish, The Brilliance Breakthrough, How To Talk And Write So That People Will Never Forget You.ДЄnd calling this book a вЂњlost classicвЂќ is far from hyperbole.